If you ever received a recommendation to optimize images by your WordPress hosting support or by a speed test tool, then all it means is that you need to reduce the file size of your images by optimizing them for web. In simple terms, image optimization work by using compression technology like “Lossy” and “Lossless” which helps reduce the overall file size without any noticeable loss of quality. Here’s an example of optimized vs unoptimized image:Īs you can see, when optimized properly the same image can be 75% smaller than the original without any loss in quality. You can use one of the many image optimization plugins and tools to automatically compress images by up to 80% without any visible loss in image quality. While the process sounds complex, it’s actually quite easy these days. Image optimization is a process of saving and delivering images in the smallest possible file size without reducing the overall image quality. What is Image Optimization? (Optimized vs Unoptimized Images)
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